Graham and Eric discuss recent tech news on Uber CEO resignation and what it means for the Uber culture and its competitors including Lyft. How to own your brand online and set up alerts like Google alerts or Fasturtle brand management to monitor what is being said about you and your company online. Amazon shakes up the retail space with its purchase of Whole Foods and how they are using technology to better service the customer. Watch out traditional brick and mortar you need to leverage email marketing, Facebook advertising and Local SEO to better target market your NEW and repeat buyer. Call today to get a FREE website and marketing assessment 888-Go Turtle
Fasturtle Digital Pro's Eric Olsen and Graham Ware bring in PPC Google Certified Expert Andrew Martinez to discuss common mistakes businesses make when attempting to set up and run Paid Media Campaigns as well as KPI's that businesses should absolutely be monitoring to measure the tangible success of their campaigns. Paid Media is a play all businesses should be engaged in and it's important to have full transparency and an expert running it or you may find yourself wasting dollars.
Eric and Graham discuss the new Apple HomePod and the importance of a local SEO for all small businesses to get ranked in the Google 3 pack. Special guest Howard Fleischmann with Community Tire Pros and Auto Repair. Howard talks about his philanthropic activity with the Phoenix community as well as how SEO and social media marketing have translated into real revenue for their brick and mortar locations.